Legal

Privacy Statement

Our detailed privacy notice explains how The Ludford Parts Group handles personal data, website information and related customer communications.

Privacy Notice

Ludford Parts Group is a group of companies comprising Ludford Parts Ltd, Apex Motor Parts Ltd, Newtown Motor Parts Ltd and Rheidol Motor Parts Ltd. All of the companies are registered in England and Wales and are referred to in this notice as “we”, “our” or “us”.

Overview

Maintaining the security of your data is of paramount importance to us and we are committed to respecting your privacy rights. This notice applies to our websites, online services and related communications and explains:

  1. How we use your data.
  2. What personal data we collect.
  3. Who we share your data with.
  4. How we help protect your privacy.
  5. Your rights relating to your personal data.

Please read this notice carefully to understand our practices regarding your personal data and how we will treat it. For the purpose of applicable data protection law, the data controller is Ludford Parts Ltd, 47 Weeping Cross Lane, Ludlow, Shropshire, SY8 1JH.

Information We May Collect

The exact personal information collected varies depending on the service being used, but may include:

  • Information you provide when filling in forms on our website or related pages.
  • Information provided when registering, requesting services, making purchases or contacting us.
  • Records of correspondence by phone, email or other methods where supplied voluntarily.
  • Transaction and order fulfilment details.
  • Website usage information such as traffic data, location data, weblogs and other communication data.
  • Behavioural and browsing data used to improve website experience.
  • Technical information such as IP address, browser type and operating system.

Please note that we may record and monitor telephone conversations for training and quality control purposes. Unless required by law, personal or confidential information disclosed during those recordings will not be made available to third parties or used for marketing purposes. Recorded conversations are typically deleted within three months.

Information From Other Sources

We may also obtain certain personal information from sources outside our business, including public databases, retail and supplier partners, referrals, joint marketing partners, social media platforms and other third parties. This can help us:

  1. Provide services accurately.
  2. Review and improve the accuracy of data we hold.
  3. Improve and measure the effectiveness of our marketing communications and online advertising.

How We Use Information

We may use information held about you in the following ways:

  1. To ensure website content is presented effectively for you and your device.
  2. To provide information, products or services you request, or that may be relevant where appropriate consent exists.
  3. To carry out obligations arising from contracts entered into with you.
  4. To notify suppliers where necessary for warranty purposes.
  5. To allow you to participate in interactive features of our service.
  6. To enhance your website experience.
  7. To notify you about changes to our service.
  8. To contact existing customers electronically about related goods and services.
  9. To contact new customers electronically where consent has been provided.
  10. To communicate urgent safety or product recall notices where reasonably necessary to prevent or reduce harm.

Third-Party Links

Our website may include links to third-party websites, plug-ins and applications. Clicking on those links may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy notices. We recommend reviewing the privacy policy of every external website you visit.

Cookies

We may obtain information about your general internet usage by using cookies stored on your device. Cookies help us improve our website and deliver a better, more personalised service. They may be used:

  1. To estimate audience size and usage patterns.
  2. To store information about your preferences.
  3. To speed up searches and browsing.
  4. To recognise you when you return to our website.

You can refuse cookies by adjusting your browser settings, although some parts of the website may not function correctly if you do so. Please note that third-party advertisers or service providers may also use cookies beyond our direct control.

Disclosure Of Information

In order to provide services, we may need to share personal data with third parties. This may include:

  1. Members of our group of companies.
  2. Trusted service providers acting on our behalf, such as hosting, analytics, fulfilment and support providers.
  3. Courier companies delivering orders.
  4. Selected third parties where a new customer has given consent.
  5. Affiliate websites or trade networks connected with our services.
  6. Third-party suppliers managing secure payment systems and card processing.
  7. Potential buyers or sellers in the event of a business sale or acquisition.
  8. Authorities or organisations where disclosure is required by law or needed to protect rights, property or safety.

How We Protect Your Data

We take reasonable organisational, technical and administrative measures to protect personal data under our control. This includes monitoring and auditing service providers where appropriate. However, the transmission of information via the internet is never completely secure, and any transmission is at your own risk until received by us.

Legal Basis For Processing

Personal data provided in order to purchase goods, or data generated for transactional agreements, is processed because it is necessary for the performance of a contract with you. Other personal data is generally processed for our legitimate interests and to comply with our legal obligations.

We mainly rely on consent when:

  1. Sending direct marketing communications by email or text message.
  2. Contacting new customers electronically, or allowing selected third parties to do so.

You may withdraw consent at any time.

Our Legitimate Interests

The normal legal basis for processing customer data is that it is necessary for our legitimate interests, including:

  1. Selling and supplying goods and services.
  2. Protecting customers, employees and other individuals.
  3. Promoting, marketing and advertising products and services.
  4. Sending relevant promotional communications.
  5. Understanding customer behaviour, preferences and needs.
  6. Complying with legal and regulatory obligations.
  7. Preventing, investigating and detecting crime or fraud.
  8. Handling customer contacts, queries, complaints or disputes.
  9. Managing insurance claims.
  10. Protecting our business, staff and customers through appropriate legal action where required.
  11. Handling legal claims or regulatory actions effectively.
  12. Fulfilling duties owed to customers, colleagues, shareholders and other stakeholders.

Your Rights

Depending on applicable data protection law, you may have rights including:

  • The right of access to the personal data we hold about you.
  • The right to rectification of inaccurate or incomplete data.
  • The right to erasure in certain circumstances.
  • The right to restrict processing in certain circumstances.
  • The right to data portability.
  • The right to object to certain processing, including direct marketing.
  • The right not to be subject to certain automated decision-making or profiling.

Requests may be forwarded to relevant third parties involved in processing your personal data where appropriate.

How Long We Keep Your Data

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting and reporting requirements. In many cases customer data may be retained for up to seven years to support warranty and business record requirements. Data back-ups can take additional time to cycle out specific information.

Changes To This Notice

Any changes we make to this privacy notice in the future will be posted on this page and, where appropriate, notified by email.

Contact

If you have any questions about this Privacy Statement, please contact us through the contact page and the appropriate branch will be happy to help.